Jogha Luxury SportswearBranding, Identity
Art Direction and Design
Started as an idea, evolved into a garment to help you discover the badass within. Jogha Luxury Sportswear has been created for modern fashion conscious women who do not want to compromise on technical performance or style when it comes to their sports wardrobe. For this project I was involved from the very beginning to the end. I helped creating a bold and vibrant identity throughout the photography, webshop, print and media campaigns. Success was noticed abroad by a lot of fashion influencers for example Cosmo U.S. as they featured Jogha Luxury Sportswear in an article.
Year 2014 Client Jogha Luxury Sportswear Art Direction and Design